Prime Day is one of the biggest commercial moments in the Amazon calendar.
But successful Prime Day performance isn't determined by what happens on the day itself. It's built through strong planning, clear decision making, effective stakeholder management, and the ability to respond quickly when performance shifts.
This playbook has been created for Amazon operators, account managers, commercial leaders and agency teams who want a structured framework for navigating Prime Day with confidence.
Inside you'll find:
• Prime Day readiness checklists
• Commercial planning frameworks
• Budget scenario modelling guidance
• Retail, content and reporting checkpoints
• Key commercial questions to align stakeholders
• Live event monitoring frameworks
• Escalation and communication templates
• End-of-day and post-event reporting structures
Whether you're preparing your first Prime Day or looking to improve your approach this year, this resource is designed to help you plan smarter, execute sharper and report with confidence.
Available exclusively to Women in Amazon Business members as part of our monthly resource library.
