The WIAB Amazon Audit Framework is a practical toolkit designed to help Amazon Account Managers quickly assess the commercial health of an account.
The framework breaks down performance across the key drivers of Amazon growth: revenue concentration, advertising efficiency, inventory health, and listing conversion. By structuring these diagnostics in one place, it helps teams identify where performance is strong, where risks exist, and where the biggest opportunities for improvement lie.
Inside the framework you’ll find structured templates to analyse:
• Revenue and ASIN contribution
• Advertising performance and wasted spend
• Listing conversion fundamentals (reviews, images, A+ and video)
• Inventory health and stock risk
• Key performance trends across the last 90 days
The goal is to move from raw performance metrics to clear commercial insights, helping Amazon teams prioritise the actions that will have the greatest impact on growth.
Originally built to support experienced Amazon Account Managers, the framework is now available to Women in Amazon Business members as part of our growing library of practical resources.
