Introduction to Amazon Marketing Cloud (AMC) with Base

AMC is transforming how brands measure and optimise advertising performance on Amazon. In this session, Wes Maynard, Co Founder at Base, introduces the fundamentals of AMC, explains why traditional reporting often falls short, and demonstrates how AMC can uncover deeper customer and campaign insights.

Throughout the session you'll learn:

• Why measurement on Amazon is becoming increasingly complex.
• What Amazon Marketing Cloud (AMC) is and how it works.
• How AMC helps answer questions that standard reporting can't.
• A live demonstration of Insights, including how to uncover meaningful performance trends.
• A walkthrough of Audiences, showing how to build and activate audience segments using AMC data.

Whether you're just getting started with AMC or looking to better understand its capabilities, this session provides a practical introduction to one of the most powerful tools available to Amazon advertisers.

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