Mentorship is often talked about, but rarely structured in a way that drives real career progression. In this WIAB Masterclass, we’ll explore what effective mentorship looks like specifically within the Amazon ecosystem, across agencies, brands, SaaS and retail media roles. From navigating promotions and leadership transitions to building confidence in high pressure commercial environments, the right mentorship can accelerate growth significantly. In this session, we’ll cover: How to find and approach the right mentor Structuring mentorship conversations for real impact Common mistakes that stall progression How senior women can mentor in a way that genuinely moves the needle Whether you’re looking to step into leadership or support the next generation of talent, this session will provide practical guidance on building mentorship relationships that work, not just in theory, but in the realities of Amazon roles today.