Who we are

We couldn’t find the room where we belonged, so we created it.

Seen, heard, and leading

Our Mission

Women in Amazon Business exists to increase visibility, elevate voices and open doors for women across the Amazon and e-commerce ecosystem. We do this by creating connections, developing leadership pathways, spotlighting women at every level. Our mission is to remove barriers, amplify talent, and build a community where women support women - so more of us get the opportunities we deserve from day one.

Our Vision

To create a global Amazon and e-commerce industry where women are seen, heard, and leading - not as exceptions, but as the norm. A world where every woman has equal access to opportunities, stages, networks, and the confidence to take up space.

About our founders

Asha Bhalsod

Asha Bhalsod

​Founder, WIAB​ & Etopia
Asha is a former Amazonian who got tired of watching brands burn budget and women get overlooked. So she built something better. Etopia is her answer to the chaos, a place where profit comes first, strategy cuts deep, and women in Amazon are seen, heard, and backed to lead.​
WIAB LinkedIn
Hannah Hughes

Hannah Hughes

​Founder, WIAB​
Hannah knows how to lead in fast moving, high pressure spaces, without losing the human touch. She’s spent years driving growth for brands on Amazon and now helps lead Etopia’s commercial engine. At WIAB, she brings a fresh voice for women in sales, strategy, and leadership, backed by empathy, experience, and real talk.​
WIAB LinkedIn

Our chapter heads

Abi Harmon

House of Harmon
Location
New York, USA

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