In this first session of the WIAB Masterclass Series, we’re partnering with MerchantSpring to explore what it really takes to prove yourself as an Amazon Account Manager. As agencies mature, clients expect Account Managers to speak in commercial outcomes, not just ad performance. This session hopes to equip Account Managers with a broader operating framework, combining advertising metrics, marketplace health indicators, and profitability signals to communicate value clearly, build trust, and reduce churn.