Forecasting on Amazon is no longer just about looking at last year’s numbers. With retail dynamics, advertising performance, and inventory constraints all interconnected, sustainable growth requires a more integrated approach. In this WIAB Masterclass, we’ll explore how high performing teams move beyond reactive planning and build forecasting models that align retail strategy, paid media, and stock management. We’ll cover: Connecting retail data and advertising performance to drive accurate projections Planning for peak events without overcommitting budget or stock Identifying leading indicators that signal growth (or risk) Protecting margin while scaling demand Whether you sit agency side, brand side, or within Amazon SaaS, this session will give you practical frameworks to forecast with confidence — and reduce costly surprises.